FPSRUSSIA (YouTube Partnership)
In early May, before the game was announced, we put a near-future weapon into the hands of FPSRussia. With no paid media, the video was #1 most viewed, liked and favorited on YouTube. It sparked endless rumors and over 30 million views to date.
We gave FPS Russia a near future weapon. Things blew up.
THE WAR OF THE FUTURE (Documentary Films)
Next, we hijacked an NBA Playoff Game to reveal Black Ops II to the world. We took over the broadcast with a category breaking 6-part documentary on the chilling reality of future warfare.
Oliver North and P.W. Singer discuss the war of the future.
ACTION FX (Mobile App)
We knew once people got a taste of the future weapons they’d be sold. So we partnered with Bad Robot Interactive to create an app that literally put future weapons in people’s hands - earning Apple’s award as App of the Year.
The weapons of the future, in your hands.
SURPRISE (Launch Film)
The campaign culminated in this ode to gaming's "gotcha" moments. Just when you think you're on top, surprise, here comes Robert Downey Jr.
Directed by Guy Ritchie, with over 41 million views to date.
Surprise!