When I was a kid, my parents tricked me into eating vegetables by calling them Kermit the Frog green beans and Miss Piggy peas.
To find myself working together with THE ACTUAL MUPPETS - talking story, pitching jokes, and delving into the surprisingly complicated emotional relationship of Gonzo and Camilla the Chicken - may very well be the highlight of my career.
It's a big campaign. Silly. Significant. Joyful. And lovely. Over 20 little drops of joy that we hope will make people smile for the rest of the year. All based around the truth that it's the everyday moments of connection that help us feel closer to the ones we love.
Creatives: Eron Broughton, Kyle Provo, Conor Hagan, Alex Ledford, Nicole Cimmarusti, Brandon Davis, Croix Gagnon
For Uber Eats first national campaign we introduced the world to Randy Watkins: Man of Delivery. Randy took over March Madness - on TV, online and in social. Bringing a human face to too often dehumanized world of food delivery.
Creatives: Conor Hagan, Drew Burton, Daran Brossard, Alex Ledford
It started with a can. And a comp.
A simple idea for Diet Coke - why not remove the labels from the rainbow of Diet Coke flavors in a show of support for Pride? - turned into a deep exploration of the nuance, danger, and value of labels. A rejection of those imposed upon us. A celebration of those fought for.
But more than anything, the beginning of a conversation. And a commitment to create space to hear from and support those who choose to be [unlabeled]. Starting at Pride, and soon moving to grocery aisles nationwide.
Creatives: Melissa Wood, Eron Broughton, Cori Johnson, NIcole Cimmarusti, Benoit Ollive
When you’re not at a diner or a drive-in or a dive, you’ve still got to eat.
A dumb joke, turned into a script, turned into a pan flute concept album.
Creatives: Drew Burton, Daran Brossard, Conor Hagan, Alex Ledford
VR isn’t trips to Mars and virtual skydiving.
Well, it is. But it’s also loading up Netflix for a little bathtub me time, or reliving old memories with your childhood friend on the other side of the country.
Normalizing a decidedly abnormal behavior, with the help of six celebs and a fish man.
Creatives: Zach Myrow, Matt Kalish, Drew Burton, Daran Brossard
A lovely campaign to introduce Allbirds to the UK.
Allbirds are comfy shoes made from nature. From sheep. From eucalyptus trees. Which means if you really wanted to, you could meet your shoes.
But you probably shouldn’t. Cause it’d be a huge waste of your time. We’re just thinking of you here.
Creatives: Conor Hagan & Alex Ledford
How does a regional burger chain hijack a blockbuster movie launch? With a campaign no studio would be dumb enough to try.
An idea so good we didn't even need to ask for permission. Turns out, we probably should have asked for permission.
1.6 Billion media impressions.
$39k media budget.
And a film directed by Spielberg himself.
Carl's Jr had a problem. Lucky for them, Carl Sr had a solution.
A top to bottom brand transformation born out of an idea so dumb we'd be stupid not to do it.
The story of a life lived in creativity, told through a single word.
Call of Duty: Ghosts is here. And it's bringing Frank Sinatra with it.
Directed by James Mangold.
After 2 years convincing the world of the value of a machine that Only Does Everything, it was time to get back to the core of the gaming promise and celebrate the one thing all gamers share - a love of play.
Some art makes you reexamine your place in the world. And some art is two socks randomly thrown on the floor.
We wanted to see the Hammer Museum's Stories of Almost Everyone through the eyes of the everyman. And who's more everyman than millionaire movie star Will Ferrell and thousandaire basic-cable star Joel McHale?
Once beloved by gamers everywhere, PlayStation was seen as a distant, faceless corporation. So we didn't just give them an advertising solution, we gave them the face of an industry.
A remarkably handsome face of an industry.
James Harden knows you don't like him. You don't like the way he plays. The way he dresses. And the beard? He knows.
He knows exactly what you want him to be. What if he gave you what you wanted?
SONOS was once the only player in the wireless speaker category.
Facing a variety of new competitors, they needed to elevate above the feature-wars.
It was time to claim the emotional high ground by championing the transformative power of music, inviting music lovers to Sonos Your Home.
Call of Duty: Black Ops III invites you into a world where technology can turn the everyman into a superman, and the soldier into something we just might not be ready for.
Most brands use their social channels for pithy jokes and memes.
We used ours to attempt to sell our company to Amazon.
We've got new meals in boxes, they've got boxes. The math made perfect sense. They disagreed.
But we did earn +1 billion impressions for our new boxes on a $20k budget.
So that'll have to do.
The fastest football players in the country don't come out of elite schools and private academies. They come out of the burning sugar cane fields of Muck City, FL.
It's a place where kids with nothing use their will and creativity to become something.
Music from Muck City native Denzel Curry.
Call of Duty: Advanced Warfare takes place in a world where the dominant global superpower is not a country, but a company. A PMC (Private Military Company).
To reveal this futuristic premise to the world we knew we first must ground it in the frightening reality of today. So we partnered with VICE to investigate the world of the PMC.
Every time you get killed in Call of Duty you see a killcam - the instant replay of your untimely demise. But did you ever wonder who was holding the killcam camera?
Creativity is the most powerful weapon in sports.
Every athlete uses it in their own way - to tackle challenges, defy conventions, express themselves, fuel experimentation and reshape sport.
This short-film series tells the personal stories of 13 female athletes across 7 countries.
Born of, told through, and distributed through Instagram.
And a ton of global TV media.
An ode to gaming's "gotcha" moments.
Just when you think you're on top, surprise, here comes Robert Downey Jr.
What if there was a way to play all the Call of Duty you desire, without any of the consequences for your negligence?
Unemployment among young veterans is nearly three times the national average. It's the type of number we are used to hearing, shaking our heads at, and then moving on.
But it is not just a number. It is real people. With real lives and real skills.
So we dropped the Hollywood treatment, turned on the webcams, and gave them a forum to tell their story.
One of my favorite pieces I've ever worked on.
If you call yourself an athlete, create something.
Featuring Von Miller, Paul Pogba, Aaron Rodgers, Kris Bryant, Brandon Ingram, and James Harden.
When you have all the music in the world at your fingertips, what really matters - the only thing that matters - is how you listen to it.
An exploration of the relationship between technology and humanity from the 1990s to 2065.
This is the world of Black Ops III, and it's already begun.
When the new Call of Duty: Black Ops II maps arrive you're going to be pretty busy. You're going to need The Replacer.
The official music video for Eminem's "Survival" announced the unprecedented partnership between Eminem and Call of Duty. Over 143 million views to date.
You could judge too quickly, but you probably shouldn't.
For decades the world has clamored for a definitive guide to baseball trash talk. Well clamor no more, world. Kevin Butler took to Youtube and Facebook to provide the guidance you desperately need.
The world is introduced to the masked warriors of Call of Duty: Ghosts. Directed by Mark Romanek.
After 9 iterations gamers thought they’d seen everything Call of Duty had to offer. So for Black Ops II we rewrote the game launch playbook with a 6-month story of endless surprises.
The result? Over 100 million video views, $500 million in sales in the first 24 hours, and an entertainment record $1 billion in 15 days.
Lt. Rob Riggle has a mission for you. A mission to kick more ass.
The introduction of the robotic EXOskeleton in Call of Duty: Advanced Warfare fundamentally changed the way Call of Duty plays.
It's faster. More intense. And way more fun.
So rather than telling people how crazy it feels to leap 50 feet and punch through walls, we dropped them into the suit and let see for themselves.
Call of Duty: Black Ops II took the franchise to the future for the first time, bringing with it some pretty amazing future weapons.
We knew once people got a taste of the future weapons they’d be sold. So we partnered with Bad Robot Interactive to create an app that literally put future weapons in people’s hands - earning Apple’s award as App of the Year.
Call of Duty: Ghosts is on the way, so you best be prepared.
Get ready world, it's Call of Duty Time.
Launching the PlayStation move with 90 days in the Maguire house. As told through 4 TV spots and whole lot of Tweets.
When the end comes, how will you respond?
Dustin Pedroia meets the reality of MLB09:TheShow. The world meets Kevin Butler.